Established in 1991, MICA (formerly known as Mudra Institute of Communications, Ahmedabad), is the only residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication. MICA is an autonomous, non-profit institution, offering a wide-range of academic programmes during the past two decades, MICA now has three residential programs - the Post Graduate Programme (PGP), the Crafting Creative Communications (CCC) and the Fellow Programme in Management-Communications (FPM-C).
A top rated institute, MICA offers an AICTE approved PGDM-C, equivalent to an MBA with specialisations in Marketing Research, Digital Communication Management, Brand Management, Media Management and Advertising Management.Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other related businesses.
Collaboration:
- Chartered Institute of Marketing, UK
- University of Angers, France
- Budapest Business School, Hungary
- Southern Illinois University ,USA
- University of Texas, Pan-American, USA
- ESCEM School of Business & Management, France
- School of Communication, Nanyang Technological University (NTU), Singapore
- Southern Methodist University, Dallas, USA.
MICA is the only residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication. MICA is an autonomous, non-profit institution, offering a wide-range of academic programmes during the past two decades, MICA now has three residential programs - the Post Graduate Programme (PGP), the Crafting Creative Communications (CCC) and the Fellow Programme in Management-Communications (FPM-C).
Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.
Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other related businesses.
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Academic Centers:
The Institute has 4 centers known for their excellence, they are:
- Mudra Institute of Communication Research (MICR)
- Knowledge Exchange and Information Centre (KEIC)
- Entrepreneurship Development Centre (EDC)
- Centre for Social and Development Communications (CSDC)