Postgraduate Diploma in Marketing Management - Careers, Salary, Jobs, Scope

Brief Summary

Why Post Graduate Diploma in Marketing Management?

Post-Graduation Diploma in Marketing Management (PGDMM) is a 2 years course divided into 4 semesters. The course curriculum consists of disciplines of management and marketing communication, concepts of advertising, sales and relations, segmentation, targeting, positioning and deploying.

In the PGDMM course, candidates are taught concepts of global marketing strategy and customer relationship management. They learn to apply the techniques and principles of Marketing Management in real life and also to demonstrate marketing specific calibre in decision making at workplace.

The average fees for the PGDMM course lies between Rupees 50,000 to 8 Lakhs. The top 10 colleges offering PGDMM are as listed below-

• Management Development Institute (MDI) Gurgaon
• Bangalore University, Bangalore
• Great Lakes Institute of Management, Chennai
• IMT, Ghaziabad
• P. Jain Institute of Management & Research, Mumbai
• JK Business School, Gurgaon
• Xavier Labor Relations Institute (XLRI) Jamshedpur
• Accman Institute of Management, UP
• International Management Institute New Delhi
• IILM Institute of Higher Education

Most of the work of the Marketing Managers is desk based in the office. The get to meet a lot of people and present their ideas and strategies through a platform and digital media. Most of the times they are involved in official meetings with the clients.

Most of the Marketing Managers work for 37 hours a week, generally between 9am-6pm. When working for an International Company, they get to visit various countries as well.

Postgraduate in Marketing Management: Jobs and Careers Opportunities

Post-graduates in Marketing are required in most products and services based companies, the maximum requirement being in-

• E-Commerce Websites
• Product Based Companies
• IT & Telecom
• Finance Companies
• Real-estate

Students with PGD in Marketing Management are offered following popular jobs–

• Brand Manager
• Accounts Manager/ Executives (Advertising)
• Research Manager/ Senior Analyst
• Sales Manager
• Business Development Manager
• Marketing Analytics
• Monetization Manager
• SEO/SEM Manager
• Product Manager

Below is a detailed description of some of the top job roles for PGDMM graduates–

Brand Manager

Primarily, the task of a brand manager is to increase the market shares of their brand. It is there decision as to what kind of promotions and advertising should be used to attract the maximum customer segments.

Graduates in any discipline with MBA/PGDM in Marketing as Post-Graduation with excellent skills of understanding and alluring customers with an experience of more than 4 years can reach up-to this position.

Average salaries offered to them depend upon their academic and skills and the college from which they pursued their PG studies. A Brand Manager is offered an average salary of Rupees 9.15 Lakhs per annum.

The average salary offered to the mid-experienced person is 20%, and 54% more than the average for late-career experienced Brand Manager.

Research Manager/ Senior Analyst

Senior Research Analyst’s day to day job includes analysis of statistics related to their company’s product or services. Their job is to find the best way and the resources to collect data and then strategically study the data to make further decisions.

The senior analyst works mostly in an office environment, he/she must be comfortable with computers and must possess organizational analytical skills.

Graduates in any discipline with MBA/PGDM as Post-Graduation with excellent statistics and logical skills with a minimum experience of 2 years are generally preferred.

The average salary of a Research Manager in India is Rs 5.61 Lakhs per annum. For a mid-career Research Manager/ Senior Analyst, the salary growth rate is 21% above the national average.

Sales Manager

The day to day responsibilities of a sales manager is directing and checking the sales policies, objectives and initiatives of the company. Tracking the customers’ feedbacks and making recommendations for product or service enhancements to gain customer satisfaction and boosting sales potential.

Graduates in any discipline with MBA/PGD in Marketing as Post-Graduation with excellent skills of selling things and understanding customer’s demands with an experience of 0-2 years can reach up-to these positions.

Their average salary in India is Rupees 10.14 Lakhs. While for 10 years experienced candidates, the average salary is 5% and for experience 20 years, it is 15% above the National Average respectively.

Business Development Manager

Business Development Manager plays a crucial role in identifying the sales leads in other organizations, supplying goods and services to new clients and maintaining friendly relations with the latter.

He/she may be asked to visit various cities in order to expand the company’s reach and hold in the market. Otherwise typically, the work is in the office environment.

Graduates in any discipline with MBA/PGD in Marketing as Post-Graduation with excellent communication and presentation skills and minimum experience of over 4 years can achieve this position.

The average salary is 5.66 Lakhs annually growth rate is annually 22% for Business Development Managers with an experience of 5-9 years and 85% for experience between 15-20 years.

Product Manager

Product Manager’s work is to identify the potential products, market analysis, gathering requirements, developing production timetables and other specifications for product development.

He/she plays a vivid role in regulating and maintaining the product supply to the warehouses and market. It is Product Manager’s responsibility to keep a check on the product quality on regular basis.

The Graduates in any discipline with MBA/PGD in Marketing as Post-Graduation with analytic skills and decision-making capacities with minimum experience of 4 years can reach up-to these positions.

Average salary of a Compensation Manager in India is 10.26 Lakhs annually. The growth rate for a mid-experienced manager is 21%.

Salary: Post-graduates in Marketing Management

The median salary of PGD Marketing Managers in India is Rupees 6.94 Lakhs. The salary at entry level (0-5 years) is around 3.5-4 Lakhs. This salary hikes by 15% Lakhs at mid-career (5-10 years) and increases by 43% and 45% with experience from 10-20 years and more than 20 years respectively.

Amazaon.com Inc., UBER Technologies Limited, Cisco Systems, Intel Corporation, etc. are some of the companies where PGDMM offered salaries above the national average and are high on demand.

Postgraduate Diploma in Marketing Management: Recruiters

Below is a list of top recruiting companies which hire Marketing Managers-

• ABC Consultant
• Accord India
• Anzy Careers
• Cornerstone International Group
• Spencer Stuart
• Executive Access
• Heidrick & Struggles
• IKYA Group
• Michael Page
• RGF Executive Search
• KPMG
• Raymond Ltd
• Landmark
• Solutions India
• Avalon Consulting

Specializations Offered

People Post Graduated in PGDMM can specialize in the following fields-

• Marketing Communications
• Product & Brand Management
• Services Marketing
• Consumer Behavior
• Marketing of Insurance & Other Financial Products
• Sales and Distribution Management
• Art of selling
• Business Marketing Management

Syllabus

PGDMM is usually a 2-year course comprising of 4 semesters. The syllabus that the students cover in these 4 semesters can vary from institute to institute. Therefore, below is a list of common topics covered by under PGDMM program–

Popular Colleges Offering PGDMM

Below is a list of top college in India offering PGDM course along with relevant details-

Some more Institutes offering this course-

• Aligarh Muslim University
• Annamalai University
• Assam University
• Bharati Vidyapeeth University
• Doon Business School
• Galgotias Business School
• Birsa Institute of Management

Requirements for PGDMM

Below is the common eligibility criterion for PGDMM course followed by most of the business school.

• Bachelor’s degree (10+3+3/10+2+4/10+2+3) from a recognized university in any discipline with Institute wise varying criteria of minimum percentage in graduation.
• Valid score in CAT, XAT, MAT, CMAT, GMAT, ATMA or any University or Institute level exam.

Postgraduate Diploma in Marketing Management: Scope

Almost every sector and industry requires marketers. So a PGDMM graduate has many different industries to choose from. Sectors like FMCG, consumer durable, information technology, automobiles etc. offer various marketing jobs.

Industries like education, tourism, real estate, financial services etc. require marketers to sell out their products and services to be a brand in the market. Also, that the average salary of a PGDM in Marketing is Rs 6.94 Lakhs with an average growth rate of 35%.