MBA in Event Management - Careers, Salary, Jobs, Scope

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MBA in Event Management: Brief Summary

Course Name MBA in Event Management
Duration 2 years
Level Postgraduate Degree
Expected Fee Rs 2 to 5 lakh
Average Starting Salary Rs 1.5 to 6.7 lakh per annum
Admission Procedure Online and Offline
Top Recruiting Companies Zee TV, Network 18, Oriflame, Ministry of Tourism, Penguin Random House Publication, Harper Collins Publication

Why MBA in Event Management?

Masters of Business Administration in Event Management is a rather new course opted by youngsters. This is mainly due to the dynamic work and glamorous locales and opportunities. Any student interested in building contacts, unleashing their creativity and enjoying a large scale social atmosphere can head for this course.

The training for Event Management includes meeting with potential clients, creating a blueprint for the successful administration of the event, practicing of prescient foresight to avert future problems or delays, to relegate tasks to management team, to prepare a balanced map to conduct the event resourcefully.

The course is taught in a number of institutes across India with an average fee of Rs 2-3 lakhs. Some of the top colleges offering MBA in Event Management are the following-

Graduates of Event Management course are hired by media and production companies, consultancy and event management companies, startups, NGOs etc.

An event manager is expected to maintain his composure and be an outgoing person as the work involves visiting the venue, checking the proceedings and dealing with clients. The work hours are sporadic and lengthy since the initiation of the end till the pack-up.

Students can also check out our MBA in Hotel Management Article.

MBA in Event Management Job Roles and Career Opportunities

An MBA degree in Event Management presents a cornucopia of opportunities to students wherein they can get employed as the following –

  • Event Manager
  • Hotel Manager
  • Tourism Officer
  • Public Relations Officer
  • Marketing Executive
  • Activities Manager
  • Restaurant Manager
  • Public House Manager
  • Museum Manager
  • Sales Account Executive

Here’s an overview of some of these titles, in order for you to comprehend what Event Management basically consists of-

Event Manager

Event Managers are expected to be active and enthusiastic individuals who like social outings and big events. They must plan, accumulate resources (traveling, venue, likings of the client etc) in an economical manner and facilitate events like conferences, parties, weddings, product launches, exhibitions etc.

Companies like Cineyug Entertainment, Taj Hotels, Network 18 etc hire them at an average salary of Rs 1 lakh per event. Depending on experience and expertise the amount can increase.

Tourism Officer

Tourism Officers works for the enhancement of experience of the visitor/traveler/tourist. They promote the scenic tour locations, through mass media. organise exhibitions, raise funds for local tourism, interact with tourism operators such hotels, restaurants etc.

They are in huge demand by private, public and government sectors. Some of the major recruiters are Ministry of Tourism, Government of India; Regional Tourism Development Boards; Cox and Kings; Thomas Cook etc. The average pay for a Tourism Officer is about Rs 3.0 lakh per annum.

Public Relations Officer

Public Relations Officers have to interact with customers and clients and maintain and build their reputation. A selective audience is chosen for the reception of messages by the PR Officers as suited to the clients’ needs. Holding press releases, working as a spokesperson, publicizing, social media marketing are all part of this profile because the population has to be convinced.

They are hired by Government organisations, public and private companies like Bentley Healthcare, United Nations Development Programme, Foreign and Commonwealth Office etc.

The average salary of Public Relations Officer is about Rs 2.4 lakh per annum.

Marketing Executive

Marketing Executives somehow work in a similar manner to Public Relations Officer, for they are involved in advertising and proliferating the needful, mostly via digital marketing on social media platforms like Facebook, Twitter, Instagram etc. Almost every company needs a Marketing Executive to popularize them.

The popular hiring companies include Amazon, Flipkart, Penguin Random House etc. Their average salary amounts to Rs 3.6 lakh per annum.

Gallery Curators

Museum Managers/Gallery Curators are responsible for art/historical artifacts exhibitions and art gallery management. They have to supervise the work, through the creation of information boards to provide knowledge to visitors on a particular artwork and arrangement, display, preservation of the same through resourceful means.

Employed by National and private art galleries in India and abroad including National Museum of India, The British Museum etc, with an average pay of Rs 4 lakh per annum.

MBA in Event Management: Salary

Graduates of MBA in Event Management can draw huge salaries and commissions depending on the scale of the event. The average range is about Rs 3.7 lakh per annum.

The below-mentioned table shows how much money can be earned by an Event Management graduate in this profession-

Experience Average Package Highest Package
Fresher Rs 4.0 lakh per annum Rs 8.4 lakh per annum
2  years – 5 years Rs 5.2 lakh per annum Rs 11.6 lakh per annum
6 years and above Rs 8.9 lakh per annum Rs 40.4 lakh per annum

Events on a national scale, by renowned organisations, private endorsements by corporations or promotional events by celebrities are a good way to earn more than average amount of money for any event management candidate.

Top recruiters

Event Managers are recruited by glamour companies, government organisations, NGOs, private companies, retailers etc. Here are some of the names-

  • Zee TV
  • Network 18
  • Oriflame
  • Ministry of Tourism
  • Penguin Random House Publication
  • Harper Collins Publication
  • Taj Hotels
  • Hindustan Media Ltd
  • National Museum
  • Jaguar

MBA in Event Management: Specialisations

A number of specialisations can be taken up by students aspiring to explore a specific field, such as the following-

  • Event Management and Advertising course is a promising one, as exhibitionism and sensationalism is a go to for each industry and organisation trying to spread their wings in the capitalist world. Event management with advertisement specialisation teaches the candidate to popularize a brand or event through mass media and digital and advertising and develop resourceful ways to target specific customers.
  • Event management and Corporate Communication course is designed to teach candidates as to, how to arrange events, manage seminars or press releases for promotion of corporations, media houses, startups and their business ventures.
  • Event Management and Public Relations develop the students’ to be socially active and promote and engage with clients and their customers. Public relation is based on establishing trust with the masses and creation of a charming image of the organisation one is engaged with.
  • Event Management and Brand Activation is brand oriented. For instance an Event Manager for a newly launched brand, he or she will be developing the trust of the customers through advertising campaigns, workshops, testers, positive quantitative data display etc.

MBA in Event Management: Syllabus

The Syllabus for MBA in Event Management consists of the following topics-

  • Marketing Management
  • Financial Accounting
  • Principles of Event Management
  • Consumer Behaviour and Brand Management
  • Media Economics
  • Event Planning
  • Information Technology for Event Management
  • Event Marketing Campaign
  • Event Production and Logistics
  • Cross-Cultural Management
  • Public Relations

Popular colleges offering MBA in Event Management

Below is a list of top colleges offering MBA in Event management course

College Admission Procedure Eligibility Average Salary Fee
National Academy of Event Management and Development, Jaipur Online/Offline
  • Graduation degree from a recognised university
  • Entrance Test
  • Personal/Telephonic Interview
Rs 3.1 lakh per annum Rs 3.0 lakh
Indian Institute of Learning and Advanced Development, Haryana Online/Offline Graduation degree Rs 5 lakh per annum Rs 6 lakh
Amity School of Communication Online/Offline Graduation degree with a minimum of 50% marks Rs 3 lakh per annum Rs 1.47 lakh (non-sponsored), Rs 2.2 lakh (sponsored)
National Institute of Event Management, Mumbai Offline
  • 45% marks in Graduation
  • Personal/Telephonic interview
Rs 3.3 lakh per annum Rs 2.89 lakh
National Institute of Fashion and Events Online/Offline Graduation degree N/A N/A

Requirements for MBA in Event Management

To enroll in the MBA in Event Management Program, students need the following as eligibility criteria-

  • Graduation degree from a recognized university.
  • Clearing of entrance exams, any of these- CAT/MAT/XAT/CMAT/NMAT.
  • Group Discussion or Personal Interview.

Why should you choose to do an MBA in Event Management?

If you are willing to be adventurous with a sprinkling of glamour and glory, MBA in Event Management is the accurate specialization for you.

The scope of Event management is immense in India as well as abroad. It’s a growing arena as new flamboyant and glamorous industries are on the rise, and celebrities, media persons, brands still have a stronghold in India.

Currently, it is growing at a rate of 16% CAGR. There’s been a substantial growth of personal events such as weddings and parties due to the increase in income and upgradation of lifestyle habits subsequently.

Filmfare awards, media screenings, celebratory dinners are growing with the rise in income of people in businesses and eccentric fields. To spread the word about a particular brand, or the promotional event for a film, to arranging academic or corporate conferences, all require the work of a skilled Event Manager.

According to a report by the Economic Times, Event and Entertainment Management Association- the Event and Activations industry will be worth more than 10,000 crores in the years 2020-2021.

This industry is worth the time and money of a student, who wishes to live a life of opulence, creativity and frequent travelling.

 

 

 

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