Why this specialization?
This course offers students an understanding of the advertisement industry and how to effectively apply these techniques in the market to benefit the company or the industry. Usually, every company needs advertising of some form and hence candidates with an MBA in advertising are in high demand.
They have a wide range of options laid out in front of them – they can work with companies like Amazon, Goldman Sachs, Deloitte, Facebook and other smaller firms too.
However, an MBA graduate will have to work long hours, almost 45-50 hours a week. Personal in this field are paid heavily and hence have to work for it. Usually, their work involves indoor operations but sometimes they might have an outdoor trip to get the lay of the land for selecting the best advertising location and its whereabouts.
Jobs and opportunities
An MBA graduate in Advertising has a plethora of jobs and opportunities. A few of them are:
A person who manages the marketing of products for a firm is a marketing manager. They can either be responsible for one or multiple products. Marketing managers have to be creative, outgoing and should come up with innovative strategies for marketing the products.
The advertising manager is solely responsible for advertising and publicizing the product. In order for them to do this, they have to have a good understanding of the market, know which advertising strategies will be highly effective and need to make intelligent choices while choosing strategies.
A public relations officer is responsible for maintaining relationships with the clients, understand what the clients want and convey them to the development team. They are the communication medium between the clients and the development team.
They often perform business tasks, strategic planning and use the company’s resources optimally.
- Business Development Manager
They deal with making an optimal business plan, identify the new business to invest in, look for new partnerships and new markets to step into, new ideas to improve their existing markets and many others. They strictly focus on the business aspect of the company.
A few other positions that can be taken up by people with an MBA in advertising are as follows:
- Company Secretary
- Trials executive
- Copy Writer
- Systems Manager
This is just the small list of opportunities that MBA graduates have. There are many other positions for which they are recruited, provided they have the right tools and skill set for it.
The average annual salary of MBA graduates ranges around Rs. 3-5lac. However, the salary is determined by the performance of that candidate. If he/she has an excellent academic record along with good inter-personnel and communication skills, the salary can reach up to Rs 1,00,000 per month. It all depends on the performance of the candidate.
Salary also depends on the number of years of experience a candidate has. More the number of years of experience, higher will be the salary. However, some companies do prefer fresher’s as they feel that they can be easily molded according to the needs of the company. It all depends on what the company is looking for and on the candidate’s skill and his / her will to succeed.
Top recruiters for this specialization are as follows:
- P. Morgan
- Morgan Stanley
- Ernst and Young
The candidates have multitudinous opportunities in front of them. All the above companies offer high packages and hence need candidates who are exceptional in their respective fields. The industry is continuously changing and evolving and hence, companies’ looks for candidates who are innovative and can come up with unique ideas that will change the dynamics of the company.
Brand management is the process of maintaining, supervising and promoting the brand. Most of the companies have their own brands and this gives rise to need for brand management at these firms.
How people perceive the brand of a company determines whether they will buy the product or not and hence it is extremely important to have a brand image that is relatable to the customer.
The methods of advertising differ from company to company and similarly, different sectors require different methods of advertising. The methods of advertising that are successful in cities will not work for rural areas.
Professionals have to come up with new and innovative techniques to reach people in rural areas. Advertising is area specific and there is a need for to develop new methods to address different strata of the society.
The topics covered in this course are as follows:
- Business Communication
- Financial Accounting
- Media Study Basics
- Media Management
- Advertising overview
- Strategy Planning and Brand Management
- Soft skills for advertising industry
- Program management
- Ethics in Advertising
- Rural Advertising
- Advertising Budgets
- Digital Marketing
- Media Planning
- Advertising and design strategies
The above list just covers the basics & is comprehensive. It just gives you an idea of the topics that the students get to learn. The aim behind the inclusion of the above topics in the syllabus is to give the students an understanding of how the market for advertising works, what are the ethical values to be followed how to apply the learned material in real-world scenarios and many other important lessons.
Popular colleges offering this specialization
Choosing the college is the first and foremost step that needs to be done. The college that you enroll yourself in will be of great importance when it comes to the quality of education and future placement options. Although you have this course in most of the MBA offering universities, here is the list of the top 5 universities that offer this course:
- Faculty of Management Studies
Situated in Delhi, this is one of the most reputed colleges for MBA and offers multiple courses. With a rich set of faculty, they aspire to make their students innovative and industry ready. Their fee structure is also highly affordable with a tuition fee of Rs. 10,480 per year. Please visit here for more information.
- Symbiosis Institute of Mass Communication
Symbiosis Institute has been in the field of education for almost 45 years and is a highly reputable institute. It comprises of a total of 48 academic institutes and hundreds of students come to this college seeking a chance to broaden the scope of their careers. The academic fees for the two year MBA course at this prestigious institute range from 7 – 12 lakhs. Click here to get a look at their campus, courses offered, and placement options.
- S.P. Jain Institute of Management and Research
Established in 1981, SPJIMR is an autonomous college where brilliant minds of the country go for to get their business education. They offer both short term and long term courses. Click here to know more about the different courses offered by this institute. The yearly fee for the course is around 16 lakhs (inclusive of hostel fees).
- Indian Institute of Foreign Trade
This institute was established way back in 1963 by the government of India. The tuition fee for the general category is Rs. 15,70,00 per annum. The tuition fee for SC, ST and PWD categories is Rs. 7,85,000. To know more about the courses offered and the campus life, please click here.
- Devi Ahilya Vishvavidhyalaya
To get an admission into this college, candidates have to take up the ATKT exam. The tuition fee per semesters is Rs. 15,000 which makes it an affordable college to go to. Please click here for more information.
There are many other colleges that offer top-notch MBA courses. Many institutes conduct their own set of exams to select candidates for their institute.
Visit Targetadmission.com to research on the college that you choose and get to know their admission process before applying.
Requirements for this specialization
- The candidate should have a full-time Bachelor’s degree for at least 3 years with an aggregate of at least 50%.
- The candidate should have scored at least 50% in Higher and Senior Secondary school.
- The candidate should attend the Common Admission Test (CAT) or any other test that is specific to the college or university.
The above are the basic requirements. However, once a candidate clears the written test, they have to go through a few rounds of interviews. In order to get past these interviews, one should have
- Good communication skills
- Leadership skills
However, the most important of them all is the will to learn new things and come up with innovative ideas. You should be ready to take in new knowledge and apply it.
Scope of this specialization
The scope for advertising is immense and endless. Advertising is an important part of product development and many MNC’s are in need of talented and unique thinking candidates for their advertising team. Advertising is the primary source of information for the customers about the products and services offered by a particular firm, so companies are very particular when it comes to choosing candidates for the advertising department.