||MBA in Advertising
||Graduation with at least 45-50%
|Key Skills Required
||Communication skills, creative, management skills, stress management, confidence
||Rs 1,00,000- Rs 12,00,000
|Average Starting Salary
||The candidate should have a full-time Bachelor’s degree for at least 3 years. Some institutes prefer aggregate of at least 50%.
|Top recruiting companies
||Ernst and Young, Unilever, McCann Erickson, Leo Burnett, R K Swamy- BBDO
Why MBA in Advertising?
MBA in Advertising offers students an understanding of the advertisement industry and how to effectively apply these techniques in the market to benefit the company or the industry. Usually, every company needs advertising of some form and hence graduates in this field are in high demand.
Graduate in this field get to work in various different job verticals including magazines, TV, newspapers and websites. They have a wide range of options laid out in front of them – they can work with companies like Amazon, Goldman Sachs, Deloitte, Facebook and other advertising agencies including Hindustan Thomson Associates (HTA), Mudra Communications and more.
Top colleges offering MBA in Advertising/Postgraduate diploma in Advertising-Marketing-
However, an MBA graduate will have to work long hours, almost 45-50 hours a week. Personal in this field are paid heavily and hence have to work for it. Usually, their work involves indoor operations but sometimes they might have an outdoor trip to get the lay of the land for selecting the best advertising location and its whereabouts.
MBA in Advertising: Job Roles and Career Opportunities
An MBA graduate in Advertising has a plethora of jobs and opportunities. A few of them are:
A person who manages the marketing of products for a firm is a marketing manager. They can either be responsible for one or multiple products. Marketing managers have to be creative, outgoing and should come up with innovative strategies for marketing the products.
The advertising manager is solely responsible for advertising and publicizing the product. In order for them to do this, they have to have a good understanding of the market, know which advertising strategies will be highly effective and need to make intelligent choices while choosing strategies.
Public Relations Officer
A public relations officer is responsible for maintaining relationships with the clients, understand what the clients want and convey them to the development team. They are the communication medium between the clients and the development team.
They often perform business tasks, strategic planning and use the company’s resources optimally.
Business Development Manager
They deal with making an optimal business plan, identify the new business to invest in, look for new partnerships and new markets to step into, new ideas to improve their existing markets and many others. They strictly focus on the business aspect of the company.
A few other positions that can be taken up by people with an MBA in advertising are as follows:
- Company Secretary
- Trials executive
- Systems Manager
This is just the small list of opportunities that MBA graduates have. There are many other positions for which they are recruited, provided they have the right tools and skill set for it.
Salary after MBA in Advertising
The average annual salary of MBA graduates ranges around Rs. 3-5 lakh. However, the salary is determined by the performance of that candidate. If he/she has an excellent academic record along with good inter-personnel and communication skills, the salary can reach up to Rs 1,00,000 per month. It all depends on the performance of the candidate.
Salary also depends on the number of years of experience a candidate has. More the number of years of experience, higher will be the salary. However, some companies do prefer fresher’s as they feel that they can be easily molded according to the needs of the company.
It all depends on what the company is looking for and on the candidate’s skill and their will to succeed.
Top recruiters for MBA in Advertising are as follows:
- Morgan Stanley
- Ernst and Young
- McCann Erickson
- Leo Burnett
- R K Swamy- BBDO
The candidates have multitudinous opportunities in front of them. All the above companies offer high packages and hence need candidates who are exceptional in their respective fields.
The industry is continuously changing and evolving and hence, companies’ looks for candidates who are innovative and can come up with unique ideas that will change the dynamics of the company.
Brand management is the process of maintaining, supervising and promoting the brand. Most of the companies have their own brands and this gives rise to need for brand management at these firms.
How people perceive the brand of a company determines whether they will buy the product or not and hence it is extremely important to have a brand image that is relatable to the customer.
The methods of advertising differ from company to company and similarly, different sectors require different methods of advertising. The methods of advertising that are successful in cities will not work for rural areas.
Professionals have to come up with new and innovative techniques to reach people in rural areas. Advertising is area specific and there is a need for to develop new methods to address different strata of the society.
The topics covered in this course are as follows:
||Ethics in Advertising
|Media Study Basics
|Strategy Planning and Brand Management
||Advertising and design strategies
|Soft skills for the advertising industry
||Principles of Marketing
|Principles of Advertising Marketing
||Client Servicing & Account Planning
The above list just covers the basics & is comprehensive. It just gives you an idea of the topics that the students get to learn. The aim behind the inclusion of the above topics in the syllabus is to give the students an understanding of how the market for advertising works, what are the ethical values to be followed how to apply the learned material in real-world scenarios and many other important lessons.
Popular colleges offering MBA in Advertising
Choosing the college is the first and foremost step that needs to be done. The college that you enroll yourself in will be of great importance when it comes to the quality of education and future placement options.
Although you have this course in most of the MBA offering universities, here is the list of the Top 5 universities that offer this course:
|Indian Institute of Mass Communication
||Clear IIMC Entrance Test
||Bachelors Degree in any discipline from a recognized University
|Xavier Institute of Communication
||Clearance of online entrance test
||Bachelors Degree in arts, science, media, commerce from a recognized University
|Apeejay Institute of Mass Communication
||Bachelors Degree from a recognized University
|Mudra Institute of Communication (MICA)
- Clearance of MAT/CAT/CMAT
- Clearance of MICA Admission Test
|Bachelors Degree from a recognized University with minimum 50%
|Jagran Institute of Management and Mass Communication
- Personal Interview
- Written/Online Entrance Test
|Bachelors Degree from a recognized University
|Symbiosis Institute of Media and Communication
||Clearance of SNAP
|Bachelors Degree from a recognized University with minimum 50%
Requirements for MBA in Advertising
- The candidate should have a full-time Bachelor’s degree for at least 3 years. Some institutes prefer aggregate of at least 50%.
- The candidate should have scored at least 50% in Higher and Senior Secondary school.
- The score of management entrance tests like CAT, CMAT, MAT is preferred by institutes.
- Some institutes also have their specific to the college or university.
The above are the basic requirements. However, once a candidate clears the written test, they have to go through a few rounds of interviews.
In order to get past these interviews, one should have-
- Good communication skills
- Leadership skills
However, the most important of them all is the will to learn new things and come up with innovative ideas. You should be ready to take in new knowledge and apply it.
Why should you choose to do an MBA in Advertising?
The scope after MBA in Advertising is immense and endless. Advertising is an important part of product development and many MNC’s are in need of talented and unique thinking candidates for their advertising team. With the uprising of new mediums of broadcast including TV Series and the boom in digital media has created a boom in the ad industry.
The Indian advertising industry is projected as the second largest in Asia, just behind China.
The growth of the retail industry in India is on an exponential rise, with e-commerce a major driving force. This has not only multi-folded the revenue of logistics and delivery sector but also has also resulted a bounce in the ad-budgets of such companies.
Advertising is the primary source of information for the customers about the products and services offered by a particular firm, so companies are very particular when it comes to choosing candidates for the advertising department.
Ques- Can I pursue MBA Advertising after BCA?
Ans- Yes, you can pursue MBA in Advertising after completing any graduation course (BCA, BA, B.com, etc). Though, you need to fulfill the minimum requirement of the college. The top MBA colleges require the candidate to have atleast 50% in graduation (In your case, 50% in BCA degree).
Ques- Can MBA be pursued through distance learning?
Ans- Yes, MBA can be pursued through distance learning. For colleges providing distance mba course, please refer https://www.targetadmission.com/courses/distance-mba.
Ques- Can MBA in Marketing pursued with job?
Ans- Yes, it can be pursued with job from distance learning institutes. Below is a list of colleges offering Distance MBA in Advertising-
Ques- What should working executives choose- MBA in Marketing Executive Program in Marketing?
Ans- Working individuals have the option of choosing any i.e MBA in Marketing or Executive Program in Marketing. Though it is preferred that they go for executive programs because-
- The programs are specially designed keeping executives in mind
- Shorter as compared to regular full-time MBA program. They are usually 6-months to 1 year.
- Some institutes also offer part-time executive programs. Here, candidates will only be required to attend the classes during weekends and thus, he/she can continue their regular jobs.
Ques- Is MBA in Marketing different from Postgraduate Diploma in Marketing?
- MBA in Marketing is a degree program whereas Postgraduate Diploma in Marketing is a diploma program.
- Degree programs are usually under the jurisdiction of a particular university (Syllabus structure, exam dates, etc are planned by the university). On the other hand, diploma programs are independent programs run by the institutes. They are not under the jurisdiction of any institute and thus, can plan the syllabus as per latest industry trends.
- Most of the top-ranked B-school including IIM’s offer Diploma programs
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