Postgraduate Diploma in Rural Management - Careers, Salary, Jobs, Scope

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Postgraduate Diploma in Rural Management: Brief Summary

Course Name Postgraduate Diploma in Rural Management
Also known as PGDRM
Duration 2 years
Level -Degree/Diploma Diploma
Mode Full Time/Part-time
Eligibility Graduation with at least 45-50%
Expected fee Rs 1,00,000- Rs 12,00,000
Average Starting Salary Rs 30,000
Tests Accepted CAT/CMAT/MAT /GMAT/IRMATSAT
Top recruiting companies ICICI Bank Ltd, HDFC, Axis Bank, Karur Vysya Bank, Bank of Baroda, Andhra Bank, Canara Bank

Why Postgraduate Diploma in Rural Management (PGDRM)?

More than 60% of India’s population resides in rural areas, which makes it essential to take charge of the development in rural areas as they are unable to take advantage of the urban facilities. This also makes education in this course highly demanding.

Students having an interest in the management and development of rural areas are suitable for Postgraduate Diploma in Rural Management (PGDRM) course. This course also contains research on the aspects of rural societies.

PGDRM candidates of this course are demanded in local, national and international cooperatives, development organisations, NGOs, and funding agencies.

It is a 2-years full-time course. Candidates having a Bachelor’s degree in any course with an aggregate of at least 50% marks can take up this course.

The course comprises of four segments- classroom, village field work, development internship, and management internship.

PGDRM graduates are known for their empathy, brilliance, commitment, and integrity. Below is a list of top PGDRM colleges in India

For getting admission into this course students need to clear the entrance examination of the University. Some colleges accept the scorecard of CAT/XAT/IRMASAT. The average salary of the diploma holders is around Rs. 5,05,000 per annum.

Students can also check out our Post Graduate Diploma in Human Resource Management Article.

Jobs and Careers Opportunities for PGDRM

The course focuses on the training the candidates in the following areas-

  • Agribusiness
  • Development project execution
  • Micro-finance
  • Development consulting
  • Operations
  • Analytics
  • Social change interventions
  • Public policy
  • Rural marketing
  • Rural finance
  • Dairying cooperatives

Some of the job profiles suitable for PGDRM diploma holders are:

  • Agronomist: Agronomists check the quality of crops and aim at improving them by thinking of new methods to get a better and disease free crops.
  • Area Executive: Area executives supervise the working of staff in a particular area assigned to them. They are expected to plan tasks for the staff and make them execute it.
  • Research Head: Research heads need to supervise the projects and keep a detailed report of each project to report them to their seniors as and when required.
  • Marketing & Sales Manager: They need to develop marketing strategies and techniques to increase the sale of the products.
  • Territory In-charge: Territory in-charges need to supervise and execute the organizational duties of sales force.
  • Village Development Officer: It is a public sector job where the candidates are expected to design development strategies for villages.
  • Sugar Analyst: A sugar analyst needs to work on maintaining and improving the health of crops grown.

Postgraduate Diploma in Rural Management: Salary

The average annual salary of candidates after completion of PGDRM is Rs 3 to 4 lakhs for a fresher which can increase up to Rs 46 lakhs with experience.

JOB PROFILE AVERAGE SALARY PER ANNUM
Agronomist 7 to 8 lakhs
Area Executive 4 to 5 lakhs
Marketing and Sales Manager 4 to 5 lakhs
Research Head 7 to 8 lakhs
Rural Manager 1 to 3 lakhs
Rural Minister 2 to 3 lakhs
Senior Program Officer 4 to 5 lakhs
Sugar Analyst 4 to 5 lakhs
Territory In-charge 2 to 3 lakhs

Management Traineeship Segment gives the students an opportunity to work in reputed organizations and experienced managers. It gives students an insight into the working of rural development organizations. The average stipend for traineeship is Rs.48,000/-

Recruiters

Students get placed immediately after completing this course. Some of the top recruiters of the diploma holders are: Some of the top recruiters for PGDRM are-

  • Amul
  • Godrej Agro
  • SBI
  • E-Kutir
  • VERKA
  • Mapro
  • MAHI
  • Mother Dairy
  • GOKUL
  • NDDB
  • ITC
  • Yes Bank
  • Catalyst Management
  • Sambodhi Research
  • PwC
  • Satin Credit
  • Colgate Palmolive
  • Microsave
  • CIE
  • GoCoop
  • IDFC Bank
  • BAIF Development Research Foundation

Specialisations Offered

The students can opt for some additional courses in 2nd year of this course. These are as follows-

RURAL DEVELOPMENT MANGEMENT RURAL ENTERPRISE MANAGEMENT GROUP
Corporate Social Responsibility Advanced Financial Management
Cost-Benefit Analysis Agribusiness
Dairy Development Applied Econometrics for Rural Managers
Data Mining & Business Analytics Brand Management
Decentralisation & Public Policy Consumer Behaviour
Development & Rural Communication Commercial Banking and Risk Management
Econometric Methods for Impact Evaluation & Development Effective Written & Oral Communication Skills
Economic Environment & Policy Financial Statements Analysis & Advanced Acct.
Governance & Development Managing & Marketing of Services
ICT for Development Monitoring & Evaluation for Development Interventions
Management of Change Promotional Strategy
Micro-Finance Quality Management
Promoting Rural Enterprises & Entrepreneurship: MSME Clustering Approach for Value Chains Sales & Distribution Management
Public Policy Analysis Security Analysis & Portfolio Management
Public Policy in Marketing Social Marketing

Each candidate needs to opt for at least two optional courses- 1 from rural development management group & 1 from rural enterprise management group.

Postgraduate Diploma in Rural Management: Syllabus

This course focuses on three objectives:

  1. Rural Development Concepts, Organisations, Philosophy, Policies, Principles & Programmes.
  2. Rural Development Management Practices
  3. Rural Social Sector

Here is the detailed course structure:

FIRST YEAR  
TERM I TERM II TERM III
Economic Analysis for Rural Management Collective Action & Cooperation Costing & Control Systems
Financial Accounting Financial Management Development Theories & Practices
Individual & Group Behaviour Macro-Economic Perspectives Human Resources Management
Quantitative Analysis for Rural Management Marketing Management Management Information Systems
Rural Society & Polity Production & Operations Management Marketing Research & Analytics
Managerial Analysis & Communication Understanding Organisations Natural Resources & Sustainability
Rural Livelihood Systems Gender & Development Legal Environment-I
Rural Research Methods Operations Research Legal Environment-II

After the completion of Term I there is also a village fieldwork segment

SECOND YEAR
TERM IV TERM V
Managing Collectives Financial & Commodity Derivatives
Project Management Managing Not for Profit Organisations
Rural Development Interventions Public Systems Management
Strategic Management Rural Finance
Optional Courses Rural Marketing
Social Entrepreneurship
Values & Ethics in Management
Optional Courses

After the completion of Term III, there is a development internship segment and after the Term IV there is a management traineeship segment.

Popular Colleges Offering PG Diploma in Rural Management

College Admission Procedure Eligibility Placements Average Salary Fee
Institute of Rural Management Anand Offline/Online Mode Graduate with at least 50% aggregate marks (45% for SC/ST/DAP). Amul, ICICI Bank, NPCI, Yes Bank, Aavin, KPMG, HDFC Bank, etc. Rs.11,39,000/- Year 1: Rs.7,00,000/-

Year 2: Rs.4,50,000/-

Deposits & other activity charges: Rs.58,400/-

Mahatma Jyoti Rao Phoole University, Jaipur Offline/Online Mode Graduate with minimum 50% marks (aggregate) Ranbaxy, Wipro, BOI, Pratham, etc. Rs.5,00,000/- Rs.12,500/-
Bangalore University Offline Mode Graduate ITC, etc. Rs.4,00,000/- Rs.6,740/-
University of North Bengal Online Mode Graduate Agro Tech Foods Limited, Gokul, etc. Rs.3,00,000/- Rs.45,000/-
Institute of Rural Management Offline Mode Graduate with minimum 50% marks (aggregate) Vodafone, ICICI Bank, SBI, Berger, Jaro education, etc. Rs.4,00,000/- Rs.5,96,000/-

Some more colleges-

Requirements for PGDRM

General Eligibility Criteria:

  • Graduate in any discipline with at least 15 years of education.
  • 50 percent or above aggregate marks or equivalent CGPA at graduation level (45% for SC/ST/DAP)
  • Students in final year of graduation can also apply if they can complete all requirements before June.
  • Some institutes prefer entrance scores of top management entrance exams like CAT/XAT/MAT

Institute of Rural Management Eligibility

IRMA is a leading education institute in rural management education. Below is the admission procedure of this institute-

Step 1: Clearance of CAT/XAT

Step 2: Clearance of IRMASAT

Step 3: Group Activity & Personal Interview for the students shortlisted on the basis of aggregate scores in CAT/XAT & IRMASAT.

Students are then selected on the basis of the aggregate score calculated by taking 40% of CAT/XAT score, 10% of IRMASAT score, 25% of Group Activity & 25% of Personal Interview.

Scope after Postgraduate Diploma in Rural Management

In India, over 3,00,000 students graduate from business schools every year but surprisingly, the country produces only over 1000 work in the rural management sector.

PGDRM not only promises a lucrative future but also fulfills an individual responsibility towards the society. The upliftment of the rural sector with sustainable development techniques and management is one of the key roles of the Rural Development Managers. The scope of this field along with student participation has taken a great jump in the past 5 years.

The curriculum and projects of this course cover the essentials of rural product marketing, infrastructure, social sector services, economics, development communication, skill development, good governance, livelihoods, agro-processing, project planning, and management.

Important traits required include excellent leadership skills and proficient speaking skills. The course involves the application of economic and social concepts for managing the rural situations.

As per a survey by Accenture, the rural economy accounts for India’s 50% GDP. This not only interprets the mammoth contribution made by this sector but also the additional scope and career opportunities. Being an informal sector, it is in great need for suitable business-minded managers, which the course fully trains candidates for.

Therefore, Postgraduate Diploma in Rural Management (PGDRM) is a perfect course for students who have a keen interest in working for the rural sector and who can handle the pressure and competence.

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